Taylored Alliances was created by Barb Taylor (BT) Carpender CMM* CHSC+. Barb has assimilated an impressive background of sales, marketing and operations experience from her many years within the hospitality and meeting & events industries. Building from proficiency in the sales and marketing of ski and destination resorts, she supplemented her skill-set by completing in-depth course work in marketing and merchandising at both Michigan State University and Colorado State University.
Maintaining an active and high profile, BT has been involved in many professional associations and organizations. She was a co-owner of the Ski Travel Symposium (now the Mountain Travel Symposium) a yearly gathering of winter mountain industry marketing and sales professionals. She has maintained a long-standing association with Meeting Professionals International serving on both the regional and International MPI Board of Directors and numerous MPI committees and advisory boards. Additionally, she has participated in the Colorado Meetings Industry Council, Hospitality Sales & Marketing Association International, American Society for Training and Development and the National Employee Services Recreation Association of Colorado.
Her articles have been produced in publications such as The Meeting Professional, Denver Business Journal, Meetings & Conventions, Corporate Meetings and Incentives, and Hotel Motel Management.
* Certification in Meetings Management (Meeting Professionals International)
+ Certified in Hospitality Sales Competencies (Hotel Sales and Marketing Association International)